Welcome to my blog. I'm a subscription and membership-marketing consultant with over 20 years experience acquiring and retaining customers in the media, e-commerce and retail sectors. Here you'll find my curation of thought-provoking articles relating to subscription models, and the innovations that are leading to successful consumer adoption.
Wednesday, 27 September 2017
Which are the most important KPIs for publishers?
"While at the core of subscription transformation, focusing on user experience inherently contradicts stuff-the-channel priorities of ads salespeople."
https://mondaynote.com/publishers-pick-your-kpis-and-stick-with-them-55e24621efb5
Should writers get a cut of subscription revenues?
Medium has rolled out a “partners” program that gives premium content to paying subscribers. The basic premise is that content that individual subscribers most “engage” with receives the lion’s share of the revenue. i.e if I’m a Medium subscriber and I share or “clap” more often for a specific writer, my funds will be allocated to that person.
Interesting..
read here
https://www.fastcompany.com/40470171/ev-williams-has-big-plans-for-medium-3-0
Interesting..
read here
https://www.fastcompany.com/40470171/ev-williams-has-big-plans-for-medium-3-0
New reader revenue strategies.
Filling the gap between old print revenues and new digital subscription revenue.
Here are some of the new entrants to watch.
http://www.niemanlab.org/2017/09/newsonomics-our-peggy-lee-moment-is-that-all-there-is-to-reader-revenue/
Here are some of the new entrants to watch.
http://www.niemanlab.org/2017/09/newsonomics-our-peggy-lee-moment-is-that-all-there-is-to-reader-revenue/
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