Welcome to my blog. I'm a subscription and membership-marketing consultant with over 20 years experience acquiring and retaining customers in the media, e-commerce and retail sectors. Here you'll find my curation of thought-provoking articles relating to subscription models, and the innovations that are leading to successful consumer adoption.
Wednesday, 4 July 2018
Insights from Digital Media, New York
Well done to the folks at WAN-IFRA for hosting a highly successful conference #DMNA18, I thoroughly enjoyed the experience of being master of ceremonies, and hearing from WSJ, New York Times, TheStreet.com amongst others about how they are driving engagement and digital content revenues.
Apple eyes streaming bundle for TV, Music and News.
Apple's new subscription bundling music, news and music is expected to include digital magazines as part of the package.
The big questions: How will media companies be compensated? What customer data will be passed back?
Full article on The Information.
Full article on The Information.
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Apple's new subscription bundling music, news and music is expected to include digital magazines as part of the package. The big quest...
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Well done to the folks at WAN-IFRA for hosting a highly successful conference #DMNA18 , I thoroughly enjoyed the experience of being master ...
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