Welcome to my blog. I'm a subscription and membership-marketing consultant with over 20 years experience acquiring and retaining customers in the media, e-commerce and retail sectors. Here you'll find my curation of thought-provoking articles relating to subscription models, and the innovations that are leading to successful consumer adoption.
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Wednesday, 27 September 2017
Which are the most important KPIs for publishers?
"While at the core of subscription transformation, focusing on user experience inherently contradicts stuff-the-channel priorities of ads salespeople."
https://mondaynote.com/publishers-pick-your-kpis-and-stick-with-them-55e24621efb5
Should writers get a cut of subscription revenues?
Medium has rolled out a “partners” program that gives premium content to paying subscribers. The basic premise is that content that individual subscribers most “engage” with receives the lion’s share of the revenue. i.e if I’m a Medium subscriber and I share or “clap” more often for a specific writer, my funds will be allocated to that person.
Interesting..
read here
https://www.fastcompany.com/40470171/ev-williams-has-big-plans-for-medium-3-0
Interesting..
read here
https://www.fastcompany.com/40470171/ev-williams-has-big-plans-for-medium-3-0
New reader revenue strategies.
Filling the gap between old print revenues and new digital subscription revenue.
Here are some of the new entrants to watch.
http://www.niemanlab.org/2017/09/newsonomics-our-peggy-lee-moment-is-that-all-there-is-to-reader-revenue/
Here are some of the new entrants to watch.
http://www.niemanlab.org/2017/09/newsonomics-our-peggy-lee-moment-is-that-all-there-is-to-reader-revenue/