Welcome to my blog. I'm a subscription and membership-marketing consultant with over 20 years experience acquiring and retaining customers in the media, e-commerce and retail sectors. Here you'll find my curation of thought-provoking articles relating to subscription models, and the innovations that are leading to successful consumer adoption.
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Wednesday, 27 September 2017
Which are the most important KPIs for publishers?
"While at the core of subscription transformation, focusing on user experience inherently contradicts stuff-the-channel priorities of ads salespeople."
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