About

I am a subscription and membership-marketing consultant with 20 years+ experience in the media, technology, retail and not-for-profit sectors.

A marketing leader, with proven success at developing and implementing acquisition, engagement and retention strategies that increase customer lifetime value and deliver commercial gains, my specialities are B2C marketing, direct and digital marketing, CRM, data and business intelligence, and customer service.

With international expertise gained from working in and managing marketing operations in EMEA, Asia and North America, I provide organisations with insights and perspectives on how to build deep, connected, sustained and profitable customer relationships globally.

I established my consultancy, Count Marketing, in August 2017 so that I could apply my extensive experience to support marketing teams – especially where they need strategic advice on how to derive value and actionable insights from their data and develop their marketing tech stacks.

Here are a few of the brands I've worked for and with. Recent roles include managing Amazon's Subscribe & Save loyalty engagement programme in EMEA, and responsibility for global marketing at the Financial Times (based out of New York and London).  

I am currently lecturing for the Institute of Direct and Digital Marketing (IDM) lecturing on customer insights, CRM and digital marketing strategy for private clients and on their public courses, as well as providing advice to private clients on paid content strategy and marketing automation tools to optimise subscription revenues.